Blume empowers women through their artisanally crafted knits. Consumers get to experience handcrafted luxurious knits while funding a great program which benefits the women who make them. Every purchase is used to help the artisan women gain education and start their own businesses. Blume's target market are women who are stylish, driven, health-conscious and eco-conscious between their 20s and 40s. These wonderful knits are packaged in all recyclable materials; they are attractive to the eye and wonderful to the touch through the debossing patterns and different textures.